Did you ever consider the relationship between your Pay Per Click budget and the time, money, and energy you spend on Conversion Rate Optimization?

Have you ever wondered what stops you from doing more testing?  (Or doing testing AT ALL?)

Listen to this intriguing interview with the author of AdWords for Dummies, Howie Jacobson, Ph.D.  (And myself of course)

Enjoy!

Dr. G 🙂

PS – Howie and I are also offering a new conversion rate optimization service.  Have a look if you haven’t already!