Tag Archives: adwords management

Search Partner Network Mysteries Revealed

The AdWords Search Partner Network has been somewhat of a mystery to the owners of most AdWords accounts I’ve audited this year.

It’s been conventional wisdom that it’s worth separating Search Partners from Google (and separating both from Content/Adsense) … but as a matter of practice we find probably less than 5% of accounts are ever structured this way. (It’s a shame because you can usually find 10% to 20% savings)

Recently, Google’s evolution of the Search Partner network to include shopping feeds, and newer large properties has changed the game. Furthermore, it appears their fuzzy logic algorithms are sometimes causing some “bleed” between networks when one uses the standard separation method (setting one campaign to “Google” only, and another duplicate as “Google + Search”, … but bidding one penny lower on Search).

One very astute listener to our recent free MP3 “Maximum AdWords Results in Minimum Time” suggested to me that the concept of separating the two networks AT ALL was “out of date” due to the “bleed” between campaigns.  This concerned me, because it contrasted with the continued advice I’d been giving to make the separation.

So I put the RocketClicks.com team to the task of digging deep into dozens of reports to find out the answer.

If you want to know, you’ll just have to listen, and you might find a half dozen or so other “Mysteries of the Search Partner Network Revealed”.  (Rob, the low-key but brilliant gentleman interviewed, heads up our entire PPC  management department)


Maximum Adwords Results in Minimum Time

Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort.  (More teleseminars in the making … we’ll keep going until we’ve answered all your questions!)

Overwhelmed with your adwords account? Not sure if you’re spending the right amount of time on the right campaigns, groups, keywords, and reports?  How do you know you’re getting the most bang for your buck?

Here’s a FREE MP3 with Jeff Hughes, my partner in RocketClicks.com … a man who spends as much as $20,000 PER DAY of his own money in an unbelievably huge Adwords account.  Over the course of the past 4 years, Jeff’s developed a very structured and deliberate system for managing an adwords account with leverages the 80/20 principle and ensures your best thinking is applied with priority to your most important account areas … with a precision and simplicity you’ve not heard elsewhere.

I REALLY want you to list to this one … because it can dramatically improve your results and free up your time.  (You’ll hear a welcome “sigh of relief” across most of my subscribers after they go through this, I’m sure)

We’ve laid out everything you need to do it yourself in this FREE MP3

Of course, if you’d like us to do it for you, just submit the Blueprint Form at Rocket Clicks today.  (Our waiting list is only a few weeks at present)